TC Lui is a prolific ad writer based in Singapore.

Crafting almost 200 radio, TV, print and digital ads a year, he has been a telling stories, moving emotion and spurring action for more than 20 years.

After winning awards for writing and producing compelling 30 second stories, he’s gone on to write for in-house magazine publications and was recently published as part of a historical limited edition book featuring a compilation of stories in celebration of 50 years of the Singapore Armed Forces.

TC Lui holds a senior creative position in the in-house hybrid ad agency of South-East Asia’s largest media conglomerate.